By Neil Gumenick, MAc (UK), LAc, Dipl. Ac
The Liver, belonging to the Wood Element, is associated with the season
of Spring. The powers of Spring include birth, growth, regeneration,
vision, activity, forward movement, upward direction, vitality, optimism
and hope. Spring does not arrive with subtlety. It bursts out –
violently and forcefully. Its strength can be seen in the force of a
lone dandelion bursting though a crack in a cement sidewalk.
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By Marilyn Allen, Editor-at-Large
The year of the Dragon is here. As fierce, mystical and wonderful as
the dragon may be – 2011 was very exciting. Here is a recap, along with
latest happenings in the profession.
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By Honora Lee Wolfe, Dipl. Ac.
While going through a pile of papers on my desk I came across a
marketing newsletter for publishers from 1999! Although now a relic from
the pre-digital age, I had marked up one article on direct mail
advertising with a highlighter and copious scribbled notes, so it
obviously held some interest at the time. Glancing through the article, I
discovered that despite the change in the delivery system (now email,
social media, or website advertising instead of print-based offers) much
of the advice was still relevant.
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Trend to Add New Products & Services Remains Strong
By Editorial Staff
The average acupuncture practice in the United States is changing. The
trend of acupuncturists adding new products and services to their
practice continues to rise at a fast pace.
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